The perfect make-up for pale skin

I am a person with very pale skin actually.
Even in summer I never become bronzed. 

So it is very hard for me to find a matching make-up. 

I always had quite too dark make-up shades which looked quite silly.
But one day I decided to go into a drugstore and have a counselling- interview.
And it really helped!

I finally bought a refining foundation by Shiseido, a japanese concern.
Actually it is quite funny that I had to buy a japanese make-up because of my skin-tone which obviously is not normal for europeans :D

It is a liquid foundation which  covers all sorts of red spots, conspicuous pores and even acne scars and it really stays all day long without making the skin dry. 

The price is a little bit high (about 35€ I think) but the 30ml suffice for a really long time (I do have mine for almost a year now!) because one does not have to take very much of it to have a perfect-looking skin.

So for everybody else who also is white as a ghost I totally advise that foundation!

I always take tone 100 - very light ivory

Hope I could help you, what are your devices for pale skin?